Lytics

This company enables marketers to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with their advanced data science and machine learning decision engine.

What I will be displaying are a few assets I created for Lytics: a branding guide book, banner for a social media post, & images for a blog post.

Guidebook

This guidebook was to show the consumer how cookies will affect B2B technology. What was used were the companies provided assets and text. I ended up designing all of the layouts for each page. I wanted to go with a minimal look so it was easy for the reader to understand. Images were added to help the supporting text.

Designed with InDesign

Banner

This banner was used for their social media accounts to display what social accounts they currently have. I wanted to make it feel like it was all connected which is why I used the “web” background image

Designed with XD

Blog Assets

These images supported the text for their blog post 10 Developments in Customer Data Mining & Analysis.

Designed with XD